Tag Archive for "copywriting"

What is copywriting?

I don’t want to teach you how to suck eggs. I don’t even like eggs. But for the benefit of those who stare glassily in the pub when I state my job title, I thought it might be worth noting down what copywriting actually is. Let’s start with what it isn’t. Copywriting is nothing to do with copyrighting. I cannot prevent your work from being stolen by others so if intellectual property theft is your bag, you may want to redirect your browser. What I can help with is communication. Copywriting is essentially the art of taking what someone wants to say ...

10 reasons to hire a copywriter

Words will get you everywhere. Well-written content can have you storming up the Google rankings and fending off potential customers before you can say, ‘my – this phone is hot.’ However, whilst many companies are happy to spend big beans on web design, build and brochure print, they suddenly develop short arms and long pockets when it comes to employing a writer. Here’s 10 reasons why this is a fatally blinkered strategy… 1. A good copywriter can help you sell your products, services or ideas. They do it by creating content that people actually want to read. If people are engaged they are ...